TikTok Fundamentals: Strategy and Growth

This program focuses on the core mechanics of TikTok, providing a step-by-step guide for personal and professional accounts. It covers technical setup, profile optimization, and the specific factors that influence the platform's recommendation engine. Participants will learn to use in-app editing tools, identify trending audio, and apply hashtag strategies to increase visibility. The course also addresses daily management techniques, community interaction, and the basics of broadcasting live to build a consistent presence on the mobile platform.